• Project

    ABOVE & BELOW

  • Made by

    BUTCHER AND BUTCHER

  • Date

    29.07.2015

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Above & Below by Gbenda-Charles is a single-source, organic skincare solution for men. The task set to Butcher & Butcher was in positioning Above & Below as a unique challenger brand within the existing and rapidly growing men’s skincare category. The key to achieving this was in calling back to the Gbenda-Charles master brand in endorsing and informing product development. The core vision of Gbenda-Charles is one of quality and extraordinary simplicity, and this is echoed by the Above & Below product itself: one ingredient, from one sustainable source, creating a single solution for men’s skin care and grooming. Butcher & Butcher worked closely with Gbenda-Charles across development, packaging and brand story, to create a cohesive and convincing sales tool that would be used to promote the brand to potential stockists worldwide. This began with the brand name itself, with Above & Below reflecting the top-to-toe benefit of the product. The Above & Below name also represents the Northern and Southern hemispheres, tying in promotion of the product as a multi-use solution for frequent travellers and adventurers. The visual story of the two hemispheres was subsequently carried through to the package design and iconography.

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The final packaging concept also spoke to the product source and ethos, with the inclusion of practical touches that would encourage re-use. The original product is housed in a 50ml dark green glass pottle, which adheres to carry-on restrictions while also protecting the product from prolonged light exposure. Key considerations of sustainability and travel-friendliness were further answered with the inclusion of a refill pack; a flat-lay, compostable pouch designed to be gently heated in warm water, allowing the fresh product to then be poured into the original glass packaging. A singular solution developed from the ground up, Above & Below by Gbenda-Charles is body care for men made simple—top to toe from the land to your hand. Naturally complex and simply delivered, the product is 100% extra virgin coconut oil sustainably sourced direct from organic Samoan farmers. Championing minimal excess and pure quality, Above & Below reclaims bathroom territory for men with the fuss-free promise of naturally powerful total-body care and grooming.

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Official website

WWW.BUTCHERANDBUTCHER.CO.NZ

Разработано командой V-Studio совместно со студией дизайна «ЭСКИМО»