Located in Canada, Adama started out as a natural product skin-care company inspired by the traditional healing remedies utilized throughout centuries in Africa. Exposing some of the most rare plants with healing attributes on earth, Adama employs the highest quality of potent natural botanicals ensuring chemical-free processes in the creation of their premium products. Their fair-trade methods for sourcing raw materials together with sustainable farming practices give support to social and economic welfare for women in Uganda. The brand features embossed roots representing the most important ingredient in their products, the Nilotik'a tree. Anagrama developed a sophisticated packaging enhancing and complimenting the Nilotik'a tree healing attributes. Reflecting the brand's elegance and purity, they employed black and white colours and accentuated details in gold striking an emphasis on the sumptousness of Adama's botanical products.