Alberto Sentíes Catering is a brand focused on providing honest but surprising and authentic food experiences. Headed by renowned chef, Alberto Sentíes, the company boasts more than 10 years of experience and culinary excellence in Mexico. Its services extend from the creation of banquets to bar-tending and kitchen equipment rental, to educational courses and professional consultancy. Anagrama's design proposal upraises Sentíes' authorship primarily by the use of a seal to communicate his gastronomic mastery. The seal uses a typographical combination of Akzidenz Grotesk and Didot to give it a surprising, elegant and modern touch. The vast play on typography found throughout the brand represents the chef's creative and expansive use of texture in his culinary creations. His style is clinically clean, precise and loyal to its location, the northeastern city of Monterrey in northern Mexico. The business card's odd foil patch is actually a piece of the city's iconic Cerro de la Silla silhouette.