Grupo Pacífica entrusted La Tortillería with the inspiring task of defining the identity of their brand new venture: Bodega Ocho, a traditional regional mexican cuisine restaurant and authentic bar.
La Tortillería was delighted to begin working on this project as they immediately knew exactly what to do. Bodega Ocho required an image that emphasized its intriguing character, full of mystery, in a relaxed atmosphere. For that reason, their goal was to create distinctive, highly graphic black and white work, something uncomplicated but unique. The final product allowed them to use different variants of the logo, applied to different items and fabrics. From its business stationery to its shopping bags, from its fabric napkins to its distinctively embossed mason jars. La Tortillería developed a stylish yet fresh identity, to make sure Bodega Ocho's image left an imprint on its client's minds forever.