Caramela is a chocolate boutique located in Monterrey, Mexico.
This city differentiates historically for having an industrial golden era in the steel manufacturing. As part of the concept, Anagrama considered these historical values to inspire the brand to simulate a high-end handcrafted chocolate factory. The packaging design is inspired on industrial packaging systems. Anagrama used adhesive stickers and identification codes as part of the brand's language stylizing them with simple layouts and joyful colors.