Launching a new coffee brand in today’s very competitive market is hugely challenging. You have to offer something truly unique, of the highest quality, along with great atmosphere. You really have to stand out in a crowd. London is a city deeply rooted in its traditions, history and architecture. Loyalties are formed in childhood and honored for a lifetime. So the task is not just to show the outstanding benefits of our product but to weave these assets into the larger culture and themes of London culture, combining the heritage of coffee drinks with the distinctive, one-of-a-kind pleasures of London House coffees.