Edouard Malingue Gallery was founded to show emerging and established contemporary artists from around the world. The gallery was established in 2010 and opened with the largest solo exhibition of Pablo Picasso ever held by a gallery in Hong Kong. In addition to presenting dynamic solo exhibitions, the gallery pushes the boundaries of art in public spaces and stimulates artistic discourse through collaborations with curators worldwide and the production of individual publications and catalogues. To coincide with an expansion, which led the gallery to move from their previous space (designed by Rem Koolhaas and OMA) to the new premises; a 6000 sq ft space in the Central district of Hong Kong, Edouard Malingue Gallery approached Lundgren+Lindqvist for a comprehensive redesign of the gallery’s visual identity. The gallery's stationery was printed on delicate uncoated Takeo stock. For the envelope, which was specially manufactured to achieve the required precision, we used a semi-transparent off-white plastic paper (also from Takeo), which provides an interesting contrast to the letterhead. The business cards and correspondence cards are letterpressed with one side in English (white) and one side in Chinese (black) and set to be turned vertically rather than horizontally. Across all applications, the measurements of the present pieces are given, relating back to the precision with which the works are labeled and handled.