El Postre is a pastry boutique located in the municipality of San Pedro Garza Garcia in Mexico, it counts with over 20 years of experience and is widely known in the region. The client was looking to adapt itself to the present market, so Anagrama gave the brand a lift to achieve a modern look and feel. They took a basic element from traditional bakeries and gave it an abstract form to create an icon that was representative of the brand, then integrated it with a simple typographic selection, resulting in the logotype. Anagrama selected a range of red and pink tones to form the color palette as well as the gold foil which is used as an elegant accent. To complete the system, a multiple array of patterns were developed and implemented on each packaging, achieving a unique and authentic experience similar to receiving a special gift. The brand proposal offers a brand system that is fun, colorful, unique, and adaptable to the different packaging and applications that were imagined for the brand.