Fosnavaag Cultural Centre is a newly built concert hall on the west coast of Norway. Heydays made a dynamic brand platform that brought their history into the music, and the music into their history.
Fosnavaag Cultural Centre is lying on the weatherly west coast of Norway. Here, by the edge of the mighty atlantic ocean, life has always been at the mercy of what the sea can provide. Inspired by their surroundings and history, Heydays made a story about a meeting between the music and the sea. Based on the Beaufort Scale, a scale originally used to describe wind at sea, they made a system consisting of 10 logos. Going from calm to stormy, the dynamic identity reflects the contrasts and nuances in both music and the dramatic location. From dark strings to high falsetto, from intimate concerts to majestic experiences, from deep sorrow to unbridled joy. The story is about the the subdued gentleness of the music – or the strength and temperament of the sea.
A musical identity as changeable as the place itself. To engage and involve the users, Heydays made a truly dynamic facade signage. The signage changes based upon the sound level inside the building – from total emptiness to full house, from the early morning violin rehearsals to the electric evening premier – the interactivity reflects the life inside the building.