Henry Wilson is an internationally respected young Australian Product Designer, with an ever-increasing profile in Europe, Australia, the UK and US. His practice is built around his belief that design should respond to a real need, an ethos we were keen to reflect in his identity. The brandmark was designed to reflect the crafted yet utilitarian nature of his products, where form and function coexist in harmony. Maud designed it to remain legible regardless of reproduction techniques. Whether it be stamped, embossed, or created with a branding iron, it retains its strength and identity while simultaneously absorbing the characteristics of whatever it is applied to.