KAE are a strategic marketing agency focussing on delivering insight, innovation and strategy to a small number of high-value clients. They specialise in unlocking opportunities that others have not yet seen, or thought possible. Socio design helped KAE reposition itself as a premium strategic partner in its market, working as a trusted advisor to their clients. This involved formulating a new brand strategy that drew out its distinctive identity. To deliver this SD constructed a concept that focused on the idea of ‘exploration’ and ‘heroes’, likening the business landscape to hostile territory that required an expert to navigate. To reflect the high-end but hard-working nature of the brand, a robust copper foil was implemented across all marketing material. Paired with a neutral colour palette, this communicated quality without detracting from KAE’s renowned work ethic. Print work by Avenue Litho and Dan Mather.