• Project

    kae

  • Made by

    SOCIO DESIGN

  • Date

    11.07.2014

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KAE are a strategic marketing agency focussing on delivering insight, innovation and strategy to a small number of high-value clients. They specialise in unlocking opportunities that others have not yet seen, or thought possible. Socio design helped KAE reposition itself as a premium strategic partner in its market, working as a trusted advisor to their clients. This involved formulating a new brand strategy that drew out its distinctive identity. To deliver this SD constructed a concept that focused on the idea of ‘exploration’ and ‘heroes’, likening the business landscape to hostile territory that required an expert to navigate. To reflect the high-end but hard-working nature of the brand, a robust copper foil was implemented across all marketing material. Paired with a neutral colour palette, this communicated quality without detracting from KAE’s renowned work ethic. Print work by Avenue Litho and Dan Mather.

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Official website

WWW.SOCIODESIGN.CO.UK.

Разработано командой V-Studio совместно со студией дизайна «ЭСКИМО»