A brand that took its inspiration from Britain, Klauss Boehler designs top-of-the-line men’s shirts and defines itself using the words subdued, traditional and refined. The brand wanted to secure a place for itself in the market for high-end men’s shirts. The mandate was to seduce the target clientele, using a brand platform that highlighted the confidence and intelligence of this aristocrat, according to Klauss Boehler. The new Klauss Boehler branding draws its inspiration from the world of the English tailor where aesthetics, thoroughness and workmanship are bywords.
The platform’s graphic elements were conceived around the idea made-to-measure, with the focus on the style and refinement of the brand’s British heritage.