Through its weather forecasts and climatological reports, The Meteorological Institute contributes to the protection of life and property by offering relevant information. Whether you are a helicopter rescue pilot in the North Sea or just want to dress your children properly on a cold day, MET’s identity must be recognizable and consistent throughout all its communication.
The new brand strategy and visual identity was developed during a process involving all of MET’s organization. The circle and graph of the logo is an image of the knowledge MET needs to fulfil its task — climatological and meteorological research as well as its result — a free flow of data and information. It also offers associations to sun and sea or moon and mountains. In all situations dependant on correct and clear information regarding the weather, MET can be relied upon.