Palomino has been a Seattle staple for 20 years. With an everyday happy hour, from three to close, offering six dollar pizzas and signature cocktails, it’s no wonder why they’re a downtown favorite. However, being a 20 year old company and still wanting to be relevant to a young audience, they decided it was time for a refresh and to expand past their current eight locations.
Superbig were given the opportunity to overhaul Palomino’s brand across all consumer touch-points, including logo, menus, interior, advertising, website and messaging. It was important for Superbig team to reflect the vibrance, heritage and dedication to quality in Palomino’s new identity system and maintain consistency in all endeavors.