Privilege is a retail company from Dubai that deals with luxury goods. They comissioned For brands to design their identity. The company runs boutiques of various luxury brands selling their collections made exclusivelly for the Middle East Region. In For brand's branding solution, they were focused on the name and its meaning, trying to look for something abstract & visualize it in a simple graphic form. Top notch.
In the same time they wanted to guarantee visual & tactile sensations. Luxury, but no splendour.