Its a brand born in the world without being based on a space or location. The brand is for a sophisticated and stylish target, that recognizes originality and uniqness. The logo is the outward expression of the brand. The concept was to draw the logo with fluid and organic elements that mimic the movements of the materials they are made of. Creating a visual and intelligible universe with a density of elements that give life and meaning to our everyday life. Elements that compose our look. Qu'on is a brand for the world. With that spirit This Is Pacifica developed the graphic universe for the brand. Thier reference is based on the material (leather, rope, fabric) and its versatility, fluidity and forms, thats how they defined the brand language. Qu'on type, a typography exclusively designed for the project, is defined by volumetry as a visual extension of accessories usage.
The inspiration come from Japan (relevant market for the brand) and resulted as a gestural expression, which reinforces the non-verbal brand. This Is Pacifica designed an extensive library of icons (60) hat gives continuity to a system of visual objects.