Rice Wine is a self-promotional product, released by Rice Creative as a gift to thier clients during Tết, the Lunar New Year in Vietnam. As part of thier on-going pursuit to champion honest, time-honored Vietnamese products, Rice Creative discovered and packaged a range of rare hand crafted Vietnamese rice wines. For 200 years, these wines have been made with great care, in the traditional way, by one family. It is made using simple methods and pure ingredients, in D’ran, Vietnam, a quiet village nestled among the cloudy foothills of the Annamite Mountain Range. Rice Creative aimed to package the product in a modern way, keeping their internal identity which is minimal and focuses on pure white space. A beautiful gradient appears across the 30%, 40%, & 50% range of wines. This phenomenon is due to the purity of the wine, and the amount of rice sediment present. It is the strongest characteristic of the range, and the inspiration to refer to the product as the 'bottled cloud.' Rice Creative sought to highlight this beautiful characteristic. They utilized thier internal typeface in light, medium, and bold weights across the 30, 40 and 50 percent range, to indicate the alcohol strength in a clear way. Because the numerals identify the strength of the alcohol, Rice Creative decided to use them as die-cut windows in the label to reveal the inherent product, and differentiate each variant simply. For Rice Wine, they created a package which emphasizes the contents. The package only creates the perfect environment for the fluid. The idea is almost like an aquarium, in that the audience is meant to ignore the glass itself, and experience the wonders within. This packaging solution attempts to reach pure function.
Rice Creative have created a magazine to accompany the product so the recipient may get an up-close and personal view of the wondrous environment, and process and get to know the Rice Wine makers. Woven Oxford paper from Neenah was used both for the labels and magazine. It gave the translucency and woven fabric-like rice bag appearance we sought.
Photography: Wing Chan