Rose Garden is a new large-scale residential development in Auckland’s North Shore. Studio South was tasked with producing a complete brand identity including a set of communication collateral for prospective buyers and real estate agents. Setting a highly desirable tone through the use of a unique monogram and wordmark combined with a royal blue and bronze colour palette, South developed corporate stationery, signage and a set of brochures detailing the development. This information pack consisted of five A4 spec brochures for each of the apartment options and a fifth brochure describing the overall complex. All of which were contained in an elegant, custom-made folder. These along with the materials used throughout, from the copper loop stitch binding and thick china-white keaykolour stock have helped position Rose Garden as a covetable property investment in Auckland.