Founded in 1688 Sorger is one of the oldest bakeries in Styria. Sorger sets a high value on using regional organic products to strengthen the local market and to keep short transportation routes between the farmer, the miller and of course the bakery. Bruch—Idee&Form was commissioned to redesign the Sorger brand, developing a modern approach without losing the bakeries tradition. So Bruch—Idee&Form created an extensive branding concept reaching from basic stationary material, bread and coffee packaging to a print campaign and a magazine to make sure that people read about their efforts of getting the best out of the product and the Styrian region.
The photography by Daniel Gebhart de Koekkoek