• Project

    UPTON BELTS

  • Made by

    WEDGE & LEVER

  • Date

    15.03.2016

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In 2014, a fashion-minded group of entrepreneurs asked Wedge & Lever to build a brand from the ground up after determining that white space existed within the belt market. After thier own analysis, Wedge & Lever determined that an online-exclusive brand would ensure an American-made, premium product with an edge on pricing. The e-commerce model presented significant challenges for a custom-made product—primarily a lack of direct customer interaction. To make a lasting impression Wedge & Lever needed to bridge the gap between the brand’s digital home and its real-world presence through thier key consumer touchpoints: packaging and print collateral.

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Official website

WWW.WEDGEANDLEVER.COM

Разработано командой V-Studio совместно со студией дизайна «ЭСКИМО»